Job Description

As the Senior Manager Customer Insights & Integration Marketing & Creative Effectiveness youll serve as a strategic leader and integrator of evidence elevating the customer voice into decision-making and identifying opportunities to deliver long-term value and achieve business goals for the Marketing Organization. Youll own the end-to-end research agenda conduct primary and secondary research and integrate proprietary research with internal and external data sources to provide holistic forward-looking perspectives on creative performance within the context of the competitive and macro landscape. Youwill lead research and develop insights to inform and optimize brand and marketing effectiveness with a focus on creative and messaging impact. Youll also be a key support partner throughout the creative process - influencing creative development assessing in-market performance and translating learnings into clear strategic guidance that improves future messaging effectiveness. This work will be led in close partnership with and for the internal Creative team as well as Brand Planning and Media Strategy.

This role will shape and advance the capability by bringing forth best in class/emerging creative research techniques and ensuring measurement connects tools and insights across sources into cohesive strategic narratives that unlock business impact (e.g. early learnings ad performance vs norms/benchmarks and competitive messaging etc).

This role is hybrid which means you will work some days on site at the Best Buy location listed on this posting and some days virtually from home or another nonBest Buy location. The specific work arrangements vary by role and team and the recruiter or hiring manager will provide additional details during the hiring process.

What youll do

• Operate as a trusted indispensable partner to Marketing with a strong seat at the tableproactively shaping priorities influencing decisions and ensuring customer-led thinking is deeply embedded
• Define an annual set of learning priorities linking to current marketing strategies objectives and KPIs
• Translate business questions into focused creative research; lead qual and quant studies - from objective and methodology design through synthesis - across audience research early learnings creative diagnostics and in market measurement
• Integrate primary research alongside consumer and marketing trends market signals behavioral and operational data - further contextualizing creative performance
• Distill insights into compelling storytelling with clear so what and now what implications driving alignment action and measurable business impact
• Partner early in campaign development; embedding research and insights upstream to inform strategy media and creative briefs
• Lead recurring ad performance deep dives evaluating effectiveness across metrics like attention emotional response motivation and brand linkage to shape Creative team focuses
• Establish standards and norms for creative testing to benchmark performance against and guide teams on what great looks like
• Stay current on emerging research methods KPIs and creative measurement tools including AI enabled approaches bringing the best research approaches forward
• Actively contribute to and leverage the broader Customer Insights & Integration and Best Buy research community sharing knowledge and tapping into collective expertise to elevate impact

Basic qualifications

• 5 years in insights roles within Marketing organization or on the Supplier or Agency side
• 3 experience designing and conducting primary research across qualitative and quantitative methodologies with an emphasis on Creative research techniques

Preferred qualifications

• Strong Marketing acumen with a demonstrated ability to translate research and integrate findings from multiple data sources into business recommendations and strategy (identify the what so what and now what)
• Ability to identify analyze and integrate data to generate insightful research-backed recommendations
• Strategic leadership and ability to influence without authority
• Strong stakeholder and relationship management skills including effective communication
• Understanding of change management and change leadership
• Understanding of Human Centered Design (HCD) or design thinking
• Advanced power point and excel skills
• Experience leveraging AI to design scale and accelerate primary and secondary research including survey design qualitative analysis and insight generation
• Experience working across teams and functions to integrate insights and drive alignment on business decisions

Whats in it for you
Were committed to helping our people thrive at work and at home. Best Buy offers a range of benefits to support your overall well-being and provide support as you need it especially at key moments in your life.

Our benefits include:

• Competitive pay
• Great employee discount
• Financial savings and retirement resources
• Support for your physical and mental well-being

Best Buy provides different types of leaves of absence (LOA) and potential pay sources to employees based on eligibility. The length of your LOA depends on your situation where you live your full-time or part-time employment status and federal and state regulations. Intermittent or reduced-schedule leave is also available for certain medical or family care leaves. Paid time off (vacation or PTO) is offered to full-time and part-time employees based on work location employment status salary or hourly status (exempt/non-exempt) and years of continued or bridged service.

Certain roles where market norms demand it are eligible for various forms of incentive pay to drive performance and offer recognition for achieving financial and strategic results. For more information about our incentive pay plans including eligibility please refer to our Incentive Programs Summary.

For more information about benefits LOA and paid time off please refer to our Benefits Guide.

About us
As part of the Best Buy team youll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life in our stores online and in customers homes.

Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. Were committed to being a great place to work where you can unlock unique career possibilities. Above all we aim to provide a place where you can bring your full authentic self to work now and into the future. Tomorrow works here.

Best Buy is an equal opportunity employer.

Application deadline: Minimum of 5 days from the posting date. You can find that date above the job title at the top of the page.

Required Experience:

Manager

Job Tags

Hourly pay, Full time, Part time, Work from home

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