Job Description

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As a Marketing Specialist your role will be to support the Electrification group by developing and implementing marketing projects across multiple business functions with responsibilities that include content development for social media, email and website to improve brand engagement, preference and sell-through. You will develop marketing collateral and communications to support products and channels and shares with cross-functional teams. #LI-LB1 #LI-Hybrid

Business Unit Focus:

The Electrification group at Briggs & Stratton is the high-growth, “start up style” business within a 114 year old legacy company. We aren’t just selling batteries; we are redefining how the world works by engineering a complete system of zero-emissions power solutions – including battery packs, electric motors, motor controllers, and innovative battery technology – to solve the most pressing challenges of our customers. This is a newer business unit operating at the cutting edge of industry wide transformation, opening doors to “new-to-Briggs” markets. To succeed here, you must bring an entrepreneurial mindset and a passion for creating demand. We move fast, navigate uncharted territory, and require a specialist who is comfortable supporting new initiatives, strategies and coming up with never before tried ideas. 

You will do this by:

• Partnering directly with Marketing management to create campaigns and programs that support business objectives and revenue targets

• Writing, editing, and proofing copy for marketing communications such as product packaging, printed collateral, merchandising, digital content, advertising, customer presentations and press releases

• Working with internal resources and external agencies to create marketing collateral, including social media content, email, newsletters, blog content, brochures and videos

• Developing, monitoring and communicating project timelines and roadblocks

• Working with training and channel marketing partners to develop collateral and communications to support channel needs

• Tracking and reporting of marketing activities, including campaign effectiveness, social media and email performance, and website analytics

• Planning and helping to execute trade shows and events

• Collaborating with other marketing colleagues, sharing ideas and best practices cross functionally

• Performing other duties as assigned

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You are the type of person who is/has:

• Organized & detail-oriented

• Proactive / self-starter

• Strong communicator

• Creative thinker

• Analytical & data-driven

• Results-driven & accountable

• Adaptable in a fast-paced environment

• Problem-solver

Qualifications:

• Bachelor's Degree in Marketing or related field, or equivalent education and experience

• Minimum two years of Marketing experience, manufacturing preferred.

• Strong understanding of business-to-business and business-to-consumer marketing practices, digital marketing and customer online experience, durable goods and retail sales channels

• Highly organized with ability to handle multiple projects independently; ability to take the lead and drive successful completion of projects

• Ability to communicate (verbal, written) and collaborate cross-functionally in a fast-paced environment

• Highly collaborative and team-oriented

• Strong initiative for efficiency and problem solving

• Ability to provide guidance to other team members

• Fluent in English and primary language used in area of responsibility and/or location

Briggs & Stratton, headquartered in Milwaukee, Wisconsin, provides innovative products and diverse power solutions to help people get work done. Briggs & Stratton is the world’s largest producer of engines for outdoor power equipment, and is a leading designer, manufacturer and marketer of lithium-ion battery, standby generator, energy storage system, lawn and turf care products through its Briggs & Stratton®, Vanguard®, Ferris®, Billy Goat®, and Branco® brands. Briggs & Stratton products are designed, manufactured, marketed and serviced in more than 100 countries on six continents.

Briggs & Stratton is committed to a policy of equal employment opportunity. The Company conducts all employment practices without regard to race, sex, color, religion, national origin, age, disability, protected veteran's status, pregnancy, genetic information, sexual orientation or any other basis prohibited by law. Briggs & Stratton also undertakes affirmative action to assure equal employment opportunity for minorities and women, for persons with disabilities, and for protected veterans.

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