Job Description

Role Description

Join our Golf and Club team as Digital Marketing Specialist to make a real impact every day. The Digital Marketing Specialist is responsible for managing and executing comprehensive digital marketing programs for foreUP customers. This role develops, implements, and optimizes marketing strategies designed to increase rounds, memberships, event participation, customer engagement, and overall revenue.

This position encompasses the full spectrum of managed marketing services, including:

• Paid advertising
• Search engine optimization (SEO)
• Generative Engine Optimization (GEO)
• Content creation
• Email marketing
• Promotional campaigns
• Website optimization
• Local search visibility
• Customer communications

The ideal candidate combines marketing expertise, creativity, analytical thinking, and strong customer service skills to successfully manage multiple customer accounts while delivering measurable business outcomes.

Some of the things you'll do:

• Manage digital marketing activities for a portfolio of foreUP customers.
• Develop customer-specific marketing plans based on business goals, seasonal priorities, and promotional opportunities.
• Create, launch, monitor, and optimize paid advertising campaigns across Google Ads and other approved platforms.
• Build and manage email campaigns, newsletters, automated communications, and promotional messages.
• Create and schedule marketing content, including social-media posts, blog posts, event promotions, and basic website updates.
• Promote tournaments, leagues, memberships, events, and special offers on behalf of customers.
• Meet with customers to understand priorities, gather content, review performance, and recommend improvements.
• Monitor campaign performance, manage budgets, and provide clear reporting on results, engagement, leads, and return on marketing investment.
• Maintain accurate documentation of campaigns, customer communication, and account activity.
• Collaborate with internal teams to resolve technical issues, support onboarding, and improve customer results.
• Apply SEO, local-search, and GEO best practices when relevant to customer marketing campaigns.
• Stay current on digital-marketing trends, platform updates, and opportunities to improve foreUP’s managed marketing services.

Working arrangements: Fully Remote in United States. You can work fully remote in this position, provided you have eligible working rights in the United States and do not require sponsorship.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Digital Media, or a related field, or equivalent professional experience.
• 2+ years of experience in digital marketing, marketing operations, agency services, or a client-facing marketing role.
• Experience creating, managing, and optimizing paid advertising campaigns, preferably through Google Ads.
• Working knowledge of SEO, content marketing, and website optimization best practices.
• Experience creating email campaigns, newsletters, promotional content, or social-media posts.
• Strong written and verbal communication skills with the ability to work directly with customers.
• Ability to review campaign data, explain results clearly, and recommend improvements.
• Strong organizational skills with the ability to manage multiple customer accounts and priorities.
• Experience using content-management systems, email-marketing platforms, analytics tools, or CRM systems.
• Ability to learn new platforms, processes, and digital-marketing best practices.

Requirements

• Experience with WordPress, Google Analytics, Google Search Console, marketing-automation tools, or similar platforms.
• Google Ads, Google Analytics, HubSpot, or related certifications.
• Experience working with golf courses, hospitality, recreation, membership-based businesses, or local service organizations.

Benefits

• At Xplor, we believe that the best innovation and ideas happen at the intersections of our differences - people of diverse cultures, generations, disciplines, and lived experiences.
• We encourage you to apply even if you think you do not tick all the boxes.

Values and Life at Xplor

Our five core values guide us from how we hire and recognize our team members to how we interact with our customers day to day:

• Find a better way
• Do the right thing
• Say it straight
• Win together
• Own the outcome

If these values sound like you and describe people you want to work with, you will thrive at Xplor.

As an Xplorer, you will be part of a global network of talented colleagues who will support your success.

Ready to apply?

To start your application, please submit your resume, and we will be in touch as soon as we can.

Got questions? You can email us at talentsupport@xplortechnologies.com.

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