Job Description

Role Description

The Digital Marketing Manager at Intellisea holds a critical position within our organization. This role involves planning, overseeing, and executing all aspects of our digital marketing strategy, including:

• SEO (search engine optimization)
• SEM (search engine marketing)
• SMM (social media marketing)
• Email marketing
• Content marketing
• Analytics

The successful candidate will possess a superior understanding of current marketing tools and strategies, and will be able to lead integrated digital marketing campaigns from concept to execution.

• Develop and manage an efficient digital marketing strategy that aligns with the company’s goals.
• Implement strategies that improve search engine ranking, attract customers, and increase revenue.
• Manage SEM campaigns, build and maintain SEO, and track KPIs to assess performance and pinpoint issues.
• Manage all digital marketing channels such as website, blogs, sales pages, social media to ensure brand consistency.
• Prepare and manage a digital marketing budget.
• Create and maintain a robust online presence for our company.
• Analyze customer behavior and adjust advertising campaigns accordingly.
• Collaborate with internal teams to design, develop, and implement digital projects.

Qualifications

• Bachelor's degree in Marketing, Digital media, or relevant field.
• A master's degree would be a plus.
• Minimum of 3 years’ progressive experience in digital marketing.
• Proven experience implementing and managing SEO/SEM and CRM software.
• Understanding of HTML, CSS, JavaScript is required.
• Working knowledge of WordPress is a plus.
• Proficient in web analytics software and keyword tools.
• Experience with social media, Google Adwords, email campaigns, and SEO/SEM.
• Solid understanding of ecommerce, PPC, and performance marketing.
• Excellent understanding of digital marketing concepts and best practices.
• Exceptional analytical skills and data-driven thinking.

Benefits

• Competitive salary with performance-based bonuses.
• Plenty of opportunities for professional growth and advancement.
• Comprehensive healthcare coverage including medical, dental, and vision.
• Work-life balance with flexible work hours and remote working days.
• Continuing education and conference opportunities.

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